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Integration

Automate with SendGrid

SendGrid powers your email delivery infrastructure. NVS connects it to every upstream trigger — from CRM deal stages to e-commerce events — and routes delivery events back to your data tools.

Use Cases

01

Deal Stage Triggers Personalized Email

When a HubSpot deal moves to Proposal Sent, a personalized proposal email is generated by AI and dispatched via SendGrid with full tracking enabled.

Trigger
Deal Stage Changed
hubspot.trigger
Fires when a deal moves to Proposal Sent stage.
Fetch Contact + Deal Data
hubspot.contact
Contact name, company, deal value, and key pain points fetched.
Draft Email with AI
openai.gpt-4o
GPT-4o writes a personalized proposal email based on deal context.
Output
Send via SendGrid
sendgrid.email
Email dispatched with open and click tracking. SendGrid message ID logged.
02

Bounce and Unsubscribe Sync

When SendGrid reports a hard bounce or unsubscribe event, the contact is immediately updated in HubSpot as Do Not Contact and removed from ActiveCampaign lists.

Trigger
Bounce or Unsubscribe
sendgrid.webhook
SendGrid event webhook fires on hard bounce or list-unsubscribe.
Identify Event Type
nvs.condition
Determines whether event is hard bounce, soft bounce, or unsubscribe.
IF
Hard Bounce or Unsub?
nvs.condition
Only hard bounces and unsubscribes trigger CRM updates.
NO
Output
Log Soft Bounce
google.sheets
Soft bounce logged for monitoring. No CRM change.
YES
Update HubSpot
hubspot.update
Contact flagged Do Not Contact. Email marked invalid.
Output
Remove from Lists
activecampaign.contact
Contact removed from all active ActiveCampaign sequences.
03

E-commerce Post-Purchase Sequence

When a Shopify order is placed, a timed post-purchase email sequence is dispatched via SendGrid: order confirmation at T+0, review request at T+3 days, and reorder nudge at T+14.

Trigger
Order Placed
shopify.trigger
Fires on every new confirmed Shopify order.
Map Customer Data
nvs.set
Customer email, order ID, product name, and purchase date mapped.
Send Order Confirmation
sendgrid.email
Immediate confirmation email with order details sent via SendGrid.
Schedule Review Request
nvs.set
Review request email scheduled for T+3 days.
Output
Schedule Reorder Nudge
nvs.set
Product reorder email scheduled for T+14 days with discount code.

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