Integration
Automate with Mixpanel
Mixpanel surfaces exactly how users engage with your product. NVS connects those behavioral signals to your CRM, email platform, and support tools so every key event drives the right action.
Use Cases
When a user completes 3 uses of a core feature within their first 7 days, they are flagged as high-engagement in HubSpot and sent a personalized upsell email.
Trigger
Feature Used 3x
mixpanel.trigger
Fires when a user event count crosses the engagement threshold.
Fetch User Profile
mixpanel.profile
User plan, sign-up date, and feature usage data fetched from Mixpanel.
Update HubSpot Contact
hubspot.update
Contact tagged high-engagement with feature and usage count recorded.
Output
Send Upsell Email
activecampaign.automation
User enrolled in the feature-specific upsell email sequence.
When a paying user has not logged in for 14 days, Mixpanel triggers a churn risk event, a HubSpot task is created, and the CSM receives a Slack alert.
Trigger
Inactivity Detected
mixpanel.trigger
Fires when a user has no login event for 14 consecutive days.
Check User Plan
hubspot.contact
User's plan, MRR, and last CSM contact date fetched from HubSpot.
IF
Paid Plan?
nvs.condition
Only paid users trigger the churn alert workflow.
NO
Output
Start Re-engagement Email
activecampaign.automation
Free user enrolled in re-engagement sequence. No CSM task created.
YES
Output
Create Task + Alert CSM
slack.message
Asana task created for personal outreach. CSM alerted with user context.
Every week, users who performed more than 50 events in the past 7 days are identified in Mixpanel, tagged in HubSpot, and sent a personalized advanced tips email.
Trigger
Weekly Monday
schedule.cron
Power user identification runs every Monday morning.
Fetch High-Activity Users
mixpanel.api
Users with 50+ events in the past 7 days fetched.
Loop
Each Power User
nvs.loop
Iterates over each high-activity user.
Tag in HubSpot
hubspot.update
Contact tagged power-user with weekly event count recorded.
Output
Send Advanced Tips Email
activecampaign.automation
User enrolled in the advanced features email sequence.