Integration
Automate with Google Analytics
Google Analytics tells you what's happening on your site. NVS acts on it — automatically surfacing traffic spikes, delivering weekly reports to your team, and triggering campaigns when key goals are hit.
Use Cases
Every Monday morning, key GA4 metrics — sessions, conversions, bounce rate, top pages — are automatically compiled into a clean summary and posted to your team's Slack channel.
Trigger
Monday 8am
nvs.schedule
Weekly schedule fires to pull the previous week's performance data from GA4.
Pull GA4 Report
google-analytics.report
Sessions, users, conversions, goal completions, and top landing pages fetched via API.
Compare vs Prior Week
code.javascript
Week-over-week deltas calculated and formatted with trend arrows and percentages.
Format Digest
openai.gpt-4o
GPT-4o writes a brief narrative summary highlighting wins, drops, and anomalies.
Output
Post to #analytics
slack.message
Formatted weekly report posted to the marketing Slack channel every Monday.
When traffic spikes above your defined threshold — a product launch, viral post, or ad surge — your team is alerted instantly with context about the source and the affected pages.
Trigger
Every 30 Minutes
nvs.schedule
Polling schedule checks current active users and session volume every 30 minutes.
Fetch Active Users
google-analytics.realtime
Real-time GA4 API returns current active users, top pages, and traffic sources.
IF
Above Threshold?
nvs.condition
Current active users compared against the rolling 30-day average baseline.
YES
Log to Sheets
google-sheets.append
Spike timestamp, peak users, top page, and source logged to the analytics sheet.
Output
Alert Team
slack.message
Slack alert with current users, top page, referral source, and spike magnitude.
NO
Output
No Action
nvs.noop
Traffic is within normal range — workflow completes silently until next check.
When GA4 records a goal completion — a signup, demo request, or purchase — the contact is automatically tagged in Mailchimp and enrolled in the right post-conversion email sequence.
Trigger
Goal Completed
google-analytics.trigger
GA4 conversion event fires when a user completes a tracked goal on the site.
Lookup Contact
mailchimp.member
GA4 user ID cross-referenced with Mailchimp to find the associated subscriber.
Add Conversion Tag
mailchimp.tag
Tag applied to the contact record matching the specific goal type completed.
Output
Enroll in Sequence
mailchimp.automation
Contact enrolled in the post-conversion email journey matching their goal type.
Ready to automate Google Analytics?
We'll map your workflow, connect your tools, and build it in days, not months.
Book a Free Strategy Call →