Integration
Automate with Google Ads
Google Ads is your intent-based paid acquisition channel. NVS monitors campaign health, surfaces budget and performance anomalies, and syncs ad data to your reporting and CRM tools automatically.
Use Cases
Every morning, keywords with a Quality Score below 5 are identified across all campaigns, and a prioritized list is sent to the paid search team in Slack for optimization.
Trigger
Daily 8am
schedule.cron
Daily quality score audit runs every morning.
Fetch Keyword QS Data
google-ads.api
Quality scores for all active keywords fetched from the Google Ads API.
IF
Any QS < 5?
nvs.condition
Flags keywords that are underperforming on relevance and landing page quality.
NO
Output
Done
nvs.end
All quality scores are healthy. No action needed.
YES
Output
Alert Paid Search Team
slack.message
Slack post: list of low-QS keywords, their scores, and affected campaign names.
Every morning, Google Ads performance data from the previous day is fetched and appended to the marketing performance Google Sheet alongside Facebook Ads data.
Trigger
Daily 7am
schedule.cron
Runs every morning to capture yesterday's performance.
Fetch Campaign Stats
google-ads.api
Clicks, impressions, spend, conversions, and ROAS per campaign fetched.
Format Report Row
nvs.set
Stats structured with campaign name, date, and all key metrics.
Output
Append to Sheets
google.sheets
Row appended to the marketing performance tracker sheet.
When a Google Ads conversion is tracked for a lead form or call, the conversion data is sent to HubSpot as a new contact with source attribution and the correct deal pipeline.
Trigger
Conversion Tracked
google-ads.webhook
Fires when Google Ads records a lead form or call conversion.
Extract Lead Data
nvs.set
Name, email, phone, campaign name, and ad group extracted.
Create HubSpot Contact
hubspot.contact
Contact created with Google Ads source, campaign, and conversion type.
Output
Notify SDR in Slack
slack.message
SDR alerted: contact name, campaign, keyword, and CRM link.
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