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Integration

Automate with Facebook Lead Ads

Facebook Lead Ads generate leads at scale without friction. NVS closes the gap between form submission and sales contact — enriching every lead, creating CRM records, and triggering outreach automatically.

Use Cases

01

Lead Captured — CRM + Instant Outreach

Every Facebook Lead Ad submission is sent to HubSpot within seconds, enriched with company data, and the lead gets an immediate email from the sales rep.

Trigger
New Lead
facebook-lead-ads.trigger
Fires the instant a Facebook Lead Ad form is submitted.
Create HubSpot Contact
hubspot.contact
Contact created with lead ad name, form ID, and campaign source.
Enrich Lead
clearbit.enrich
Company, role, and size fetched for business emails.
Output
Send Intro Email
gmail.send
Personalized intro email sent within 5 minutes of form submission.
02

Lead Score and Route

Every new Facebook lead is scored by GPT-4o against your ICP. High-fit leads are routed to senior reps with a Slack alert; low-fit leads enter a nurture sequence.

Trigger
New Lead
facebook-lead-ads.trigger
Fires on every new Facebook lead form submission.
Score with AI
openai.gpt-4o
GPT-4o scores fit 1-10 based on form answers and enrichment data.
IF
Score >= 7?
nvs.condition
Separates hot leads from lower-priority prospects.
YES
Output
Assign + Alert Rep
hubspot.update
Lead assigned to senior AE. Slack alert with score and context sent.
NO
Output
Start Nurture Sequence
activecampaign.automation
Lead enrolled in low-touch 5-email nurture sequence.
03

Daily Lead Batch Report

Every evening, all Facebook leads from the day are compiled into a structured report and posted to the marketing team's Slack channel with campaign-level breakdowns.

Trigger
Daily 6pm
schedule.cron
End-of-day lead summary runs every weekday evening.
Fetch Today's Leads
facebook-lead-ads.api
All leads submitted today across all lead ad forms fetched.
Group by Campaign
nvs.set
Leads grouped by campaign name and form ID with counts.
Output
Post Report to Slack
slack.message
Daily lead summary posted to #marketing: campaign name, count, and top sources.

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